The Challenge
Create a comprehensive visual campaign for Babydoll Blush that could live across multiple platforms and moods – without losing brand cohesion. The faceted flacon with its signature butterfly emblem needed to shine in different contexts: romantic warmth, airy lightness, and refined elegance. Three animations, countless stills, one unmistakable identity.
The Approach
We developed three distinct visual narratives. The first wraps the bottle in golden warmth – flowing copper fabrics, dramatic lighting, and the tagline “She Was Worth My Heart” set a tone of passionate romance. The second lifts the fragrance into the sky – soft clouds, blue heavens, and delicate pink ribbons create a celestial, dreamlike world. The third brings it back to earth with pure elegance – soft pink silks dance around the bottle and accompanying serums, creating a cohesive product family portrait. Each animation tells its own story, yet together they paint a complete picture of modern femininity: bold, dreamy, and effortlessly refined.
