FRANCK BOCLET

A minimalist spec ad for Franck Boclet's Absolute Shadow – darkness, light, and mystery distilled into pure visual elegance.

The Challenge

Capture the essence of “Absolute Shadow” – a fragrance defined by darkness and depth. The sleek black flacon needed a stage that would amplify its mysterious character without distraction. Every element had to serve one purpose: atmosphere.

The Approach

We stripped everything back to the essentials. The bottle stands alone on a glowing silver platform – a single point of light in total darkness. Smoke drifts slowly through the frame, adding movement and mystery. A small glass sphere orbits the bottle, catching light and creating subtle reflections. No clutter, no complexity – just shadow, light, and the quiet confidence of a fragrance that speaks for itself.

Step V Studio

CEO / Creative Head

Vasilii M. Gurev

Let’s create something extraordinar

Every product has a story worth telling. We combine artistic vision with technical mastery to create visuals that don’t just showcase but they captivate, inspire, and sell.