BOIS 1920

A dual-format spec ad for Bois 1920 – combining serene, tactile elegance with a bold VFX reveal that brings the iconic fragrance into the real world.

The Challenge

Create two distinct visual narratives for Bois 1920 – one grounded in calm, sensory elegance, the other in dramatic real-world spectacle. The first animation needed to evoke the brand’s artisanal heritage through organic textures and gentle motion. The second demanded seamless VFX integration: a towering photorealistic bottle unveiled in a prestigious setting, blurring the line between CGI and reality.

The Approach

For the landscape animation, we crafted a dreamlike atmosphere – soft, milky tones, floating magnifying glasses, and subtle water droplets against warm wood textures. Every movement is slow and intentional, inviting the viewer to pause and appreciate the craft. For the VFX piece, we tracked real footage of an elegant interior and placed a monumental Bois 1920 bottle at its center, draped in flowing red fabric. The reveal is theatrical: the cloth pulls away to expose the bottle in all its photorealistic glory. Two animations, one brand truth – timeless craftsmanship meets bold imagination.

Step V Studio

CEO / Creative Head

Vasilii M. Gurev

Let’s create something extraordinar

Every product has a story worth telling. We combine artistic vision with technical mastery to create visuals that don’t just showcase but they captivate, inspire, and sell.