The Challenge
Create two distinct visual identities for Gazzaz’s Private Collection – Desert Rose and Noir – each with its own world, mood, and story, yet unmistakably part of the same luxury house. Desert Rose needed warmth, sensuality, and the romance of a desert oasis. Noir demanded mystery, sophistication, and the allure of the night. Both had to feel premium, cinematic, and true to the Middle Eastern heritage of the brand.
The Approach
For Desert Rose, we built a sun-drenched paradise – the bottle rises from shimmering water, surrounded by ripe strawberries, blooming roses, and frangipani flowers. Warm golden light wraps around every surface, evoking the heat and beauty of the desert at golden hour.
For Noir, we shifted into darkness – deep blacks, glowing gold accents, and an atmosphere thick with intrigue. Pink hydrangeas and white orchids float in a moonlit scene, while cinnamon and crystals hint at the fragrance’s complexity. The second animation strips it back: floating bottles against clean geometric reflections, letting the design speak for itself.
Two fragrances, two worlds – one unmistakable standard of luxury.
