The Challenge
Visualize the “Diamond” line of a premium skincare brand in a way that communicates both scientific innovation and pure luxury. The distinctive hexagonal glass jars with their faceted, jewel-like design demanded an approach that would highlight every cut, every reflection, every surface. The visuals needed to feel precious – like holding a diamond in your hands.
The Approach
We leaned into the diamond concept – literally. Multiple jars orbit around a glowing center like facets of a gemstone. Physics simulations bring the lids floating down to meet their jars with satisfying precision. The lighting is sculpted to catch every edge and surface, creating that unmistakable sparkle of cut crystal. Cool, clean tones dominate – whites, silvers, and soft purples – reinforcing the clinical purity of the product. The stills strip it back even further: floating jars, open lids, and glass so real you want to reach out and touch it.
