The Challenge
Capture the duality of Bad Boy Elixir – raw, electric masculinity meets refined luxury. The iconic lightning bolt flacon with its black-to-copper gradient demanded a visual approach that felt both dangerous and sophisticated. Every surface needed to reflect the fragrance’s bold character: high-gloss glass catching dramatic light, liquid in motion, and an atmosphere charged with urban energy.
The Approach
We built a world of deep blacks, rich amber tones, and flashes of gold – inspired by city lights after dark. The animation moves with the rhythm of a lightning strike: sharp, dynamic, confident. Slow-motion liquid simulations and carefully crafted lens flares bring the bottle to life, while photorealistic materials and luxurious lighting ensure every frame feels premium. The result: 20 seconds of cinematic motion (in both portrait and landscape) and 6 hero stills that embody the electric sophistication of Bad Boy.
